Welcome on www.bloxbunny.com - a great tool for understanding how much other Roblox games are generating in revenue. In this blog, we will be focusing on some tips and tricks on how to monetize your game and important aspects to think about.

Formula for Monetization

On a high level, the formula for monetization is actually pretty simple: DAU (Daily Active Users) x Conversion (% of payers) x ARPPU (Avg. Revenue Per Paying User). As Roblox is such a social platform, there are some additional elements that need to be considered. Social mechanics are super important for the DAU calculation. In March, 6 out of the top 10 games on Roblox were basically social playgrounds for kids to meet and socialize with their friends. Social mechanics are vital in monetization because they make players compare their progress to others’ and thus tend to create a social obligation to keep up. Players are primed to spend when their progression slows down over time and they are constantly comparing their progress through social interaction inside the game.

Treat Monetization as a Flow

Sustained monetization is a result achieved through excellent game design, balanced game economy, engaging social mechanics and a fresh approach. Look at monetization as a flow. In the beginning, be sure to make the player enjoy the game and make the player interact with the best parts of your game. Get the player to come back and after the player is hooked with the game, make sure to slowly introduce elements of monetization.

Avoid constant sales

Constant sales inside the game are changing the balancing of the game. It is great to get huge spikes during sales but the problem with those spikes is that the monetization will drop below the initial sales levels just after the sales. In other words, you will teach your players to purchase items just during sales.

Avoid too many premium items

By adding a lot of premium items sold for hard currency is the easiest way to create a pay to win mechanism inside the game. While that is a great short term choice, non paying players (the majority of all players) will feel discriminated. Find a way to allow non-paying users to grind through the game to be able to purchase those items with non-hard currency. In this way, no one feels discriminated and provides a great social experience inside the game.Those that choose not to pay, will end up playing more which in the long run will increase your DAU.

Play a lot of established free to play games

The best way to get inspired is by looking at how the best companies in the world are doing it. Go to the App Store and download the top 10 top grossing games and try to play each one of them for 1 week. Apply those learnings in your game by simply copying some of the features that work well in those games. Monetizing a Roblox game can be hard as that is almost a different discipline. Roblox did such a splendid job in creating the Roblox Premioum payouts to developers as that can potentially allow many great creators focus on making great Roblox games, not great games that monetize well.

Monetizing a Roblox game can be hard as that is almost a different discipline. Roblox did such a splendid job in creating the Roblox Premioum payouts to developers as that can potentially allow many great creators focus on making great Roblox games, not great games that monetize well.

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